TuneHabbo - About Sulake

Habbo Hotel is owned and run by a company called Sulake, full name Sulake Corporation Oy. Sulake was founded in 2000, and its main product was to make and sell massively-multiplayer online games. One of the games they made was Habbo Hotel, which they also ended up running on a day-to-day basis. Sulake is pronounced Sue-lar-key, not Sue-lake - however most people continue to pronounce it Sue-lake because it's easier
Mission Statement
Sulake's mission is to create new type of social game content: fun, social, non-violent concepts that inspire creativity. Sulake's long term objective is to become a world class interactive entertainment company that has a broad portfolio of properties addressing different target audiences. Other key areas for Sulake is to broaden the company's product portfolio with other kinds of game and community concepts for different target audiences.
Targets and Aims
Our strategic aim is to build Habbo into a new type of youth brand which is anchored in the largest online youth community. Our Habbo mission is to build a new type of international teen brand which is based on the largest teen community in the world.
Their Website
All companies have their own website nowadays, and sulake is no exception - well if they didn't have their own website, they wouldn't be a very good online company would they! As with the Habbo client, their website also gets updated and below we have some beautiful images of what it's looked like in the past, its kind of clear it gets better with time! In the past, there was a separate 'Habbo Group' website, of which has now been redirected to the main Sulake website. But because we're so nice, you can even see that. Yes, we know the images below are small - click them for the big picture!
2001 to 2002
Sulake		Habbo Gro

2003 to 2004		2005 to 2006

2007 to 2008		2009 to 2010

Making Money
Every company has to make money somehow, even Habbox needs money to pay various costs we incur. Sulake do this in 5 different ways:
Selling virtual furniture, this is the main source of income

Advertising Contracts		Mobile Applications

Selling merchandise		Making things for other people

Revenue
Those five things listed above actually provide a tidy sum in someone's back pocket! Revenue is the money taken in by a company before costs for staff, office space and advertising at whatnot are taken away. These figures may no longer be accurate, but were when they were added to this page! Sulake's revenue has increased by 8095% since 2001!
Year	Pounds	Credits
2000	£110,000	1,100,000
2001	£260,000	2,600,000
2002	£1,500,000	15,000,000
2003	£3,260,000	32,600,000
2004	£9,100,000	91,000,000
2005	£19,830,000	198,300,000
2006	£33,780,000	337,780,000
2007	£37,310,000	373,100,000
2008	£47,430,000	474,300,000
2009
Sulake Management
Sulake have 18 offices in different countries around the globe, with their Headquarters (HQ) in Helsinki, Finland. The national offices are responsible for running the community of each hotel. This is where most of the "famous" Habbo Staff work, such as Lost_witness and Redtiz. The Sulake HQ is where the Hotel itself is designed and coded, and where they make furni and so on. Overall, Sulake employ around 300 Sulake and Habbo Staff, plus an additional 200 moderators (MODs). So who runs Sulake? People are often interested to see pictures of Habbo Staff, but that isn't allowed on fansites. We can show pictures of some Sulake staff, like the top boss is Timo Soinien (Chief Executive Officer). Sulake was founded by Aapo Kyrölä and Sampo Karjalainen. Sampo is still part of senior management (Chief Creative Officer), but we're not sure if Aapo is. We don't think he is part of senior management
Aapo Kyrölä and Sampo Karjalainen (Sulake Founders)		Timo Soininen (Sulake's Highest Boss - Chief Executive Officer)

Habbo UK Offices
Another thing which people like to see is pictures of the offices. These can mainly be seen in Celebrity Visit pictures, but here are some others of hotel staff holding a Habbo themed cushion to hide their true identities!


Helping Others
The table below shows that Sulake make chat rooms for other companies, as well as Habbo Hotel. Another multiplayer chatroom that Sulake made is Disney's Virtual Magic Kingdom - or VMK for short. Sulake also created Coke Studios. Sulake created Habbo Hotel, Virtual Magic Kingdom and Coke Studios, but their primary project is Habbo Hotel. They not only make Habbo, but they also run (and own) its community, business and brand.
Habbo Hotel (2000)

Coke Studios (2002)

Disney's Virtual Magic Kingdom (2005)

Bobba Bar (2009)

Some pretty diagrams
This map shows the countries where there is currently a hotel in operation

This diagram shows how staff communicate with each other